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我国服装行业“三品”之路再提速 行业布局明显改善

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我国服装行业“三品”之路再提速 行业布局明显改善

发布日期:2017-11-06 作者: 点击:

    BANSUIZHEWOGUOGUOMINJINGJIDECHIXUFAZHANHEYIZHEXIAOFEISHUIPINGDETIGAO,WOGUOZAOYICHENGWEIQUANQIUZUIDADESHENGCHANGUO、XIAOFEIGUOHECHUKOUGUO。TONGSHI,JINGGUOYILUNYILUNDESHICHANGXIPAI,FUZHUANGXINGYEYEKAISHIHUIGUIDAOWEIRAOCHANPINPINZHI、CHANPINPINZHONG、CHANPINPINPAIDEFAZHANGUIDAO。

  行业布局明显改善

  JINJINIAN,WOGUOFUZHUANGCHANYEZHENGZAIYOU“SHIJIEGONGCHANG”、“ZHONGGUOZHIZAO”ZHUBUXIANG“ZHONGGUOZHIZAO”、“ZHONGGUOCHUANGZAO”ZHUANBIAN。2010NIAN~2014NIAN,QUANXINGYEGUIMOYISHANGQIYEZHUYINGYEWUSHOURULEIJIZENGZHANG86.55%,NIANJUNZENGZHANG16.87%,CHUKOUELEIJIZENGZHANG45.06%。2016NIAN,XINGYEGUIMOYISHANGQIYELEIJISHIXIANZHUYINGYEWUSHOURU23605.09YIYUAN,TONGBIZENGZHANG4.61%;LIRUNZONGE1364.71YIYUAN,TONGBIZENGZHANG2.35%。

澳门老虎机  GUOQU5NIAN,WOGUOFUZHUANGCHANYETIDUZHUANYIYOUXUTUIJIN,XINGYEBUJUJIEGOUMINGXIANGAISHAN,QUANQIUZIYUANPEIZHINENGLIXIANZHUTIGAO,YIZHUBUXINGCHENGDONG、ZHONG、XIBUDIQUFENGONGMINGQUE,GUONEI、GUOJILIANGGESHICHANG,LIANGZHONGZIYUANXIETONGKAIFALIYONGDEXINGEJU。XINGCHENGDAQIYEZUOQIANG、ZUOYOU,ZHONGXIAOQIYEZUOZHUAN、ZUOJING、ZUOTEDECHANYESHENGTAI。CHANYEWENHUACHUANGYIRIQUHUOYUE,XIANDAIFUWUYISHIRIYIZENGQIANG。YIFUZHUANGWEILONGTOUDECHANYEJICHENGCHUANGXINTIXIRIQUWANSHAN,CHANYESHANGXIAYOURONGHEFAZHANJIASU。

  产品创新能力加强

澳门老虎机  XINGYEQIYEGENJUXIAOFEIXUQIUBIANHUA,CONGKEJICHUANGXIN、CHANPINCHUANGXIN、SHEJICHUANGXIN、GUANLICHUANGXIN、FUWUCHUANGXINDENGDUOFANGMIANZHELITIGAOPINPAIHECHANPINDUISHICHANGDESHIYINGXING,JIJICONGSHISHANGMEIXUE、FUYONGGONGNENG、SHENGTAIHUANBAO、ZIRANJIANKANGDENGFANGMIANMANZUXIAOFEIXINXUQIU,CHANPINJIEGOUDEDAOJINYIBUYOUHUA。YISHICHANGWEIDAOXIANGDECHANPINKAIFATIXIJIANLIJIANQUAN,TONGGUODUIJISHU、SHEJI、SHICHANG、YINGXIAODENGFANGMIANDEXITONGGUANLI,XIANZHUTISHENGLEQIYEZHUNQUE、KUAISU、GAOZHILIANGKAIFAXINCHANPINDENENGLI。“SHIERWU”QIJIAN,CHANPINSHEJIMINGXIANJINBU,CHANPINPINZHIDAFUTISHENG,BUDUANMANZUDUOYUANHUAXUQIU,QIYESHICHANGJIEGOUDEDAOYOUXIAOGAISHAN。

澳门老虎机  QUANXINGYEKEJICHUANGXINYISHIMINGXIANZENGQIANG,YIXINJISHU、XINGONGYI、XINCAILIAOWEIDAIBIAODEKEJICHUANGXINXINGDONGBIAOXIANHUOYUE,RUCAD、CAMDEQUANMIANPUJI,DIAOGUAROUXINGZHIZAOXITONGDALIANGYINGYONG,ZIDONGFENGZHIDANYUAN、MOBANFENGZHIXITONGDENGZIDONGHUASHENGCHANZHUANGBEICHANYEHUAYINGYONGJIASU。

  品牌运营实现突破

澳门老虎机  GUOQU5NIAN,ZIZHUPINPAIFAZHANXUNSU,ZHONGGUOYUANCHUANGFUZHUANGPINPAITIDUIJIBENXINGCHENG。ZHONGDUOPINPAIZAIGUONEISHICHANGYUGUOJIPINPAITONGTAIJINGZHENG,YIZIJIDETESEQUELILESHICHANGDIWEI。YUELAIYUEDUODEZIZHUPINPAIZAIFADAGUOJIAZHIJIEJIANLIXIAOSHOUQUDAO,TUOZHANZIZHUPINPAIDEGUOJIYINGXIAOWANGLUOYIPIPINPAIZOUXIANGGUOJISHICHANG,ZAISHIJIEWUTAIZHANXIANLEZHONGGUOFUZHUANGXINGYEDECHUANGZAOLI。TONGSHI,BUSHAOQIYEJIAKUAI“ZOUCHUQU”BUFA,ZAIXINXINGJINGJITIGUOJIAJIANLIGONGYEQU。“SHIERWU”QIJIAN,QIYETONGGUOYOUHUAQUDAOBUJU、BIANGEZHONGDUANXINGTAI、GAISHANXIAOFEITIYAN,SHENDUWAJUEPINPAIDESHICHANGXIAOYI。TONGSHI,CHONGFENFAHUIHULIANWANGZUOYONG,CHUANGXINQUDAOMOSHI,ZHONGSUXIAOFEILIANJIEGUANXI,SHIDEKUAISUXINGQIDEDIANZISHANGWUCHENGWEIFUZHUANGZHONGYAOXIAOSHOUQUDAOZHIYI。

  JINRU“SHISANWU”,WOGUOFUZHUANGYEZAIQUANQIUFUZHUANGMAOYIXINGEJUZHONGDEJINGZHENGYALICHIXUJIADA。TONGSHI,GUONEISHICHANGXUQIUZENGZHANGFANGHUAN,XIAOFEISHENGJITIAOZHANCHUANTONGSHENGCHANFANGSHI。XIAOFEISHISHANGHUA、GEXINGHUA、DUOYUANHUADEXINQUSHI,WEIFUZHUANGXINGYEZHUANXINGSHENGJIHEZENGZHANGDONGLIDEZHUANHUANTIGONGLEJIYUYUKONGJIAN,TONGSHIYESHIDEXINGYECHUANTONGSHENGCHANFANGSHIDEZHUANXINGRENWUXIANDEJINPOERJIANJU。(JIZHEZHANGGUIDONG)


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